Friday, January 20, 2012

In need of your expertise...



Okay, Creative People, I need your help! We are launching a new component of our church's women's ministry, and we've been working hard to get a logo that speaks, yet is timeless and classic. What are your honest thoughts? What's the first thing that comes to your mind when you see this? Do you like the color? Would another color look better. React to this, PLEASE!

Ministry Name: SHE (as in "she studies, she learns, she grows, etc.)

Ministry Target: Young Women (mostly young married)

Ministry Description: A network of young women living out their faith as "Doers of the Word"

Ministry Goal: SHE exists to equip, challenge, and spiritually nurture young women as they live lives as doers of the Word.

Ministry Scripture: Do not merely listen to the word, and so deceive yourselves. Do what it says. Anyone who listens to the word but does not do what it says is like a man who looks at his face in a mirror and, after looking at himself, goes away and immediately forgets what he looks like. But the man who looks intently into the perfect law that gives freedom, and continues to do this, not forgetting what he has heard, but doing it—he will be blessed in what he does. James 1:22-25 (The scripture in the logo should actually be James 1:22-25. The mirror in the logo is a symbol of this verse.)

Thank you for your thoughts!

10 comments:

Kristina said...

I love the color! The font is a little graphic for the soft lines of the logo and the feminine. What about a fun cursive, more feminine font? I would remove the lines above and below “she”; use a FUN, cursive font; use only one dot before and after the scripture reference, and move the reference down just a bit. Actually, I’d probably move the mirror and print down just a bit. It looks a little off.

one of nettie's girls said...

I agree with everything Kristina said! Word for word.

Sarah and the rest of the family said...

I agree with a lot of what Kristina said, too... go with something curvier for the SHE. Or at least something with some serifs. I'd also scoot it all down and make the mirror a bit larger, and eliminate dots. As for the color, it seems feminine, but when I saw it, I thought "old lady" ministry... maybe I know too many older ones with that color hair? I would go with a bit brighter, maybe even heading toward teal. Or I'd go with something a bit bolder like a dark reddish pink/maroon or plum. But the color you have now would probably copy better to black & white than my choices. I LOVE the shape of the logo and that it is a lot like the mirror edge, but still a "clean" look.

jennifer m. hodges said...

I agree a lot with Kristina and a little bit with Sarah on making it a little larger and cutting out the dots and yes the color too. :) But my immediate thought on color around the larger mirrior trim tiffany & company blue. To me it will show young, bold, elegance and timeless.

Kathryn said...

I agree with Kristina! Although I think Sarah is on to something with making the mirror a little larger! Awesome start and the color is perfect :)

Anonymous said...

I do not care for the hand mirror. I think it is a stereotype and I don't think it feels like a ministry I would be drawn to. Since you asked :) But I like the rest of it.

Anonymous said...

I also think the hand mirror makes it seem like the ministry is just for super girly girl types. Like, say, athlete-types need not apply.

Leslie said...

I agree with Kristina's comments about layout, and Jennifer said exactly what I was thinking about color: Tiffany Blue would keep that same softness but with a little more cheeriness! And as others have said, for some reason I am not crazy about the hand mirror. It took me a minute to figure out what it was. Not sure if there is another image of a mirror that you could use instead, or if you could just assume that the overall shape of the logo is "mirror" enough to stand alone with only the ministry name and verse inside.

Scott said...

I would make the whole logo a hand mirror and get
Rid of the mirror graphic altogether.

Kelli Davis said...

FOR SURE a curvier font for "SHE". The hand mirror needs to go altogether. You can't tell what it is at first look, and once you figure it out, I think that image speaks more to older women or, like the others said, girly-girls.

Good luck!